Society6 Back to School
9x ROI, achieved.
Objective
Make Society6 THE online shopping destination for college students looking to decorate their dorms and apartments.
Strategy
Target the college demographic, introduce product offerings and position Society6 as a contemporary brand for trending, one-of-a-kind designs.
Execution
— Partner with YouTube content creators currently attending college
— Creatively direct the development of sponsored videos to work organically into their native content streams
— Fine tune the campaign in real-time based on engagement
Results
Avg Increase in Instagram Followers: 173%
TOTAL
(2016, 2017, & 2018)
Influencers Activated: 86
Total Views: 2.4M
Total Comments: 8.7K
Avg ROI: 9x2018
Influencers Activated: 34
Total Views: 670K
Total Comments: 2.1K
Return on Investment: 7x
Increase in Instagram Followers: 150%2017
Influencers Activated: 28
Total Views: 980K
Total Comments: 3.4K
Return on Investment: 17x
Increase in Instagram Followers: 250%2016
Influencers Activated: 24 Total Views: 820K Total Comments: 3.2K Return on Investment: 4x
Increase in Instagram Followers: 120%
